|string
|yes
|The reseller's display name. Mostly the same as the <code>organizationName</code> or the <code>givenName</code> and <code>surname</code> out of the [[#billingAddress_object|billingAddress object]], but can also be the name of a brand.
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|<source lang="javascript">"resellerName": "Reseller Ltd."</source>
|-